The complexity of new medical projects aimed at revolutionising current medical tools and procedures requires communication formats that are simplified, yet realistic and precise. Motion design was chosen as the ideal approach to develop two animated narratives.
EIBIR – Eurpopean Institute for Biomedical Imaging Research entrusted Mind Forward with this challenge: the development of a set of tutorial videos for innovative international projects in the field of medical technology:
An experienced team was dedicated to creating detailed scripts and storyboards, culminating in full 2D production, including voice-over direction and recording, as well as music selection.