Tag: Google Analytics

Como definir o novo Consent Mode para Google Analytics

22 Feb 2024

How to set the new Consent Mode for Google Analytics

Starting March 6, 2024, sites will be required to have a consent banner, implemented either directly on the site with Google’s requirements or through a Google-certified Consent Management Platform (CMP) that uses Google Consent Mode v2.

1 Jun 2023

What changes with Google Analytics 4

After a year of repeated warnings by Google, the big date is approaching!On July 1st, 2023, Universal Analytics will stop recording new data, forcing all those who are in charge of websites to migrate to Google Analytics 4. Otherwise, they will

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